A pandemic is for rebranding, right?

Updated: May 12, 2021

2020 was a mad year! I joined the brewery on a volunteer basis (just to see if it was the right career move) and the next thing I know we are in the middle of a pandemic and Tony has agreed to take me on as his assistant brewer. Despite the unknowns of what was going to happen as things began to go into lockdown, we started to hatch some plans to take over the (brewing) world. You've got to dream big, right? I won't go into all of that now, because that is 'fun' for another time.

Rebranding seemed like a obvious first step. Relying more and more on bottle sales and an online presence (thanks to Beers of Europe and Real Ale Store) branding was obviously going to be key in attracting new customers. As much as we have fun designing new bottle labels and pump clips, we needed to have a cohesive look, so that when the bottles are lined up on a shop shelf, they obviously belong to the same brewery.

The decision to revamp the logo was a tough one, as Tony had painstakingly designed the original himself and we love it! However, we think the new one looks pretty good too, simple and stylish. My thoughts were 'that would look great on a bottle cap'.

The call went out to Harper Creative, who had previously designed our range of windmill pump clips (think Rolling Stone, John Barleycorn, Victorian Porter etc). We sat down and discussed what we liked, and perhaps what we disliked even more, in terms of what other breweries were doing with their designs. We wanted to future proof, so that if (when) we decided to start canning and kegging some of our beers, the design template would work just as well there. Long term thinking!

We think the designs are pretty smart, let us know what you think.

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